In training with positive reinforcement, an important question to always ask yourself when teaching your pet to do a behavior is – ‘Why should he/she?’. This video does a fabulous job explaining the value in that question.

To Have A Better-Behaved Dog, Consider What Happens Between Your Training Sessions
Every waking moment of every day and every interaction your dog has with you and the environment is teaching your dog what works, what matters, and what associations to have.