Just a reminder, you will see more of the behaviors that you reinforce. If your dog gets a bigger pay off from running away from you, that is a choice you may see more often. If you want to teach your dog a reliable recall, your consistency in teaching your dog that the choice of running toward you will be followed by something of value is very important.

In Dog Training, Should You Use A Cue Or Command?
It may not seem like it should matter, but there is a difference between focusing on cues rather than commands