What Does Positive Reinforcement Have To Do With Love?

“What is love except for another name for positive reinforcement? Or vice versa.” ~ a quote by B.F.Skinner.  Even long before I began dog training with positive reinforcement (and parrot training), and studying Applied Behavior Analysis as it relates to pets, I have LOVED this quote from B.F. Skinner.  It speaks to me on different levels. What does positive reinforcement have to do with love? I’ll explain.