Sam wanted to pop in again with a message on behalf of all of his friends. Think about how confusing it must be for your non-human companions to try and figure out what it is you want them to do, and what rules you want them to live by, if you are not providing consistent enough feedback.
Just a reminder, you will see more of the behaviors that you reinforce. If your dog gets a bigger pay off from running away from you, that is a choice you may see more often. If you want to teach your dog a reliable recall, your consistency in teaching your dog that the choice of running toward you will be followed by something of value is very important.